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Influencer Marketing

What Is Influencer Marketing?

Influencer marketing is the promotion of Products & Services through different types of video content, interviewing, animated content, explainer videos, and content filming on Influencer Social Media Pages, by leveraging the reach, followers, and community engagement rates of an existing Influencer. We choose Influencers who have built a strong reputation among brands and credibility among their communities, in a niche particular to your brand to support, authorize and content creation for your product with an intention to increase your brand awareness and drive sales. 

Why influencer marketing?

Recent studies have revealed that almost 80% of the brands will use influencer marketing in their future marketing campaign in the upcoming year.

Influencer marketing is so strong because the chosen influencers will literally have the power over your potential customers/buyers due to their strong reputation or credibility or expertise or popularity. Types of influencers include celebrities or mega influencers, macro-influencers, mid-tier influencers, micro-influencers, and nano influencers. You can choose influencers from each of these tiers according to your marketing campaign and revenue goals. 

 Successful influencers these days have a lot of power over their followers that will contain your potential buyers as they are being inspected as more genuine and trustworthy than other conventional types of ads. A lot of companies frequently hire celebrities or influencers for their marketing campaigns to avoid being flashed to doubt and dubiousness when targeting their campaign goals.

Types of influencer marketing:

 Brands tend to choose influential people according to their target audience and goals depending on their niche or lifestyle intending to establish a long-term relationship with them. The establishment also includes access to pre-launch products and hiring the person to the company. 

Types include:

  • Brand Ambassador programs.
  • Sponsored social media posts/content.
  • Sponsored blog posts.
  • Social media takeover.
  • Affiliate marketing.
  • Gifts/discount coupons.
  • Hosting Giveaways.
  • Guest blogging
  • Unboxing and reviews etc…