Free Marketing Audit Checklist for UAE Businesses (2025)

A performance marketing review can consider Google Ads, Meta Ads, and SEO. Use this checklist to identify where measurement, targeting, creative, landing pages, or follow-up may need attention; it is not a diagnosis of lost revenue.

Section 1: Paid Advertising Audit

Paid advertising is where most UAE businesses lose the most money. These are the 10 questions every business owner should be able to answer about their ad accounts:

• Do you know your exact cost-per-lead for each campaign?
• Is your Meta Pixel and Conversions API properly installed and firing?
• Are you running retargeting campaigns for website visitors?
• Is your ad creative refreshed at least once per month?
• Are you using lookalike audiences based on your actual customers?
• Do you have a separate campaign for warm audiences (followers, video viewers)?
• Is your Google Ads account using Smart Bidding with conversion data?
• Are you running search ads for your own brand name?
• Do you have negative keywords lists to prevent irrelevant clicks?
• Is your landing page different from your homepage?

Section 2: SEO Audit

• Is your website indexed in Google? (Check: site:yourdomain.com)
• Do you have a Google Business Profile set up and verified?
• Is your website loading in under 3 seconds on mobile?
• Does every page have a unique title tag and meta description?
• Are you publishing at least 2 blog posts per month targeting local keywords?
• Do you have backlinks from UAE-based websites or directories?
• Is your website listed on Clutch, GoodFirms, or DesignRush?
• Are your service pages targeting specific keywords?
• Do you have an XML sitemap submitted to Google Search Console?
• Is your NAP (Name, Address, Phone) consistent across all online listings?

Section 3: Website Conversion Audit

• Is your main CTA visible above the fold on mobile?
• Does your homepage clearly state what you do in the first 5 seconds?
• Is your contact form shorter than 5 fields?
• Do you have social proof visible without scrolling?
• Is your WhatsApp button visible on every page?
• Does your website load in under 3 seconds on a 4G connection?
• Are you tracking conversions in Google Analytics?
• Do you have a clear value proposition that differentiates you from competitors?

Your Marketing Audit Score

Use your responses to identify which measurement, campaign, website, or follow-up areas need attention. This checklist is a self-assessment, not a finding of lost revenue.